Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria

Abstract This study examined the effect of customer experience management (CEM) on retention in restaurants Anambra State, Nigeria. Specifically, sought to investigate influence affective experience, cognitive physical and social-identity The adopted a survey research method. found that experiences have significant Based foregoing, concluded CEM had recommended, amongst others, should deliberately focus humanic clues terms providing conducive environment, especially one is always clean for its customers.